Technology ExchangeSpeakers Allison Snow

Allison Snow

Senior Analyst, Forrester

Allison is an accomplished B2B expert, having served in leadership, sales enablement, and revenue marketing roles as a practitioner. She has held senior positions with technology firms of various sizes, from a billion-dollar global IT consultancy to private-equity-backed software companies. Analytical and curious, Allison thrives on metrics and is captivated by insights-based, data-driven measurement and decision making. She helps Forrester’s B2B-focused business insights pros understand and employ analytical methods that facilitate deep understanding of prospect and customer behavior and preferences; identify trends and patterns in data that support revenue growth, customer delight, operational excellence, and other high-priority business goals; and manage performance against efficiency, profitability, and other desirable business outcomes.

Prior to Forrester, Allison spent two years as director of revenue marketing at PeopleFluent, where she evolved campaigns to a customer life-cycle engagement strategy. Previously, she joined Liaison International to lead the 20-year-old company's first marketing organization, where she and her team focused on expansion into an entirely new market segment.

Allison has a Bachelor of Arts in international relations from Boston University and an MBA from Simmons College in Boston.