Technology ExchangeSpeakers Dan Brown

Dan Brown

VP, Marketing Operations, Verint Systems Inc.

Daniel Brown is Vice President of Marketing Operations for Verint Systems. In this position his primary mission is to make a global marketing team as efficient and effective as possible – and by so doing, help drive revenue. Responsibilities for the Marketing Operations function including managing the marketing technology stack, finding and implementing best practices, process improvement, project management, lead lifecycle management, reporting and analytics, and budget management. Increasingly the role is focused on using data and artificial intelligence to drive better decisions, scale marketing, and engage customers and prospects in new ways.

The journey leading Mr. Brown to his current role involved over 25 years of experience in high tech marketing across a wide variety of markets and industries. For much of this time Mr. Brown held senior positons in Product Marketing, developing skills for taking solutions to market and skills to manage large teams. Opportunities came for VP Marketing positions. Building on product marketing successes, Mr. Brown developed a passion and skills for the rest of high tech marketing – brand development, lead generation, sales enablement, communications, and digital marketing. Mr. Brown led marketing teams in several industries to provide the awareness, leads and enablement critically needed to drive revenue and grow companies.