Technology Exchange Sessions Too Much Data Not Enough Insight Building a Channel Data Strategy

Too Much Data, Not Enough Insight: Building a Channel Data Strategy

Speaker(s):  Maria Chien, Stephanie Sissler

Track(s): Optimizing Technology Investments

Focus: Adopt, Operationalize

Priorities: Channel Marketing Strategy and Planning; Channel Sales Strategy; Channel Sales Execution

Most channel organizations agree that data is strategic to the business, yet many struggle to manage it well. The key to building, executing and managing an effective channel data strategy is the analysis and reporting of actionable information that drives decisions for channel leaders and their stakeholders. There is a guided approach to building a comprehensive data strategy that delivers the actionable insights necessary to take your channel business from surviving to thriving. This presentation will provide the following benefits:

For sales, marketing and product:

  • Understand the benefits of improving the acquisition, management and use of channel data
  • Learn the primary components of an effective channel data strategy, along with a best practice approach to building and executing one
  • See real-world examples of how companies are leveraging their channel data strategies to drive competitive advantage