Technology Exchange Sessions T3 Warm Up Your Tech Touch Creating a Personalized Post Sale Experience for All Customers

Warm Up Your Tech Touch: Creating a Personalized Post-Sale Experience for All Customers

Wednesday December 11, 2019 | 1:00 PM - 1:45 PM

Speaker(s):  Lisa Nakano, Alisa Groocock

Track(s): Track 3: Supercharging the Revenue Engine Tech Stack

Customers stick around and grow when their post-sale experience delivers value and makes them feel valued. An organization’s top-tier customers fulfill this need through regular interaction with account managers and customer success, but what about the segments whose customer journey is primarily digital? Even when human resources aren’t available at scale to address that long line of customers, your “tech touch” doesn’t have to be cold or generic.

This presentation will provide the following benefits:

  • Understand the elements of a post-sale experience that create value in the mind of the customer
  • Learn how to provide a personalized experience at scale for one-to-many scenarios
  • Discover the underlying technologies that facilitate personalized interactions