Technology Exchange Sessions T3 The Ties That Bind How Connecting to Back Office Tech Improves the Customer Journey

The Ties That Bind: How Connecting to Back-Office Tech Improves the Customer Journey

Tuesday December 10, 2019 | 1:30 PM - 2:15 PM

Speaker(s):  Lisa Nakano, Liz Herbert

Track(s): Track 3: Supercharging the Revenue Engine Tech Stack

Customer engagement, retention, loyalty and advocacy suffer when revenue technology is disconnected from enterprise systems or connected to outdated enterprise systems. Connecting to operational platforms that are often out of sales and marketing’s purview, such as billing, inventory and supply chain, ensures tight alignment between front- and back-office teams and technologies and drives a stronger feedback loop that enhances customer engagement.

This presentation will provide the following benefits:

  • Understand why B2B organizations must be more customer-centric and how leading organizations are making purposeful shifts in sales, marketing and product functions
  • Discover how true customer-centricity can be unlocked by including critical insights from back-office systems
  • Learn how to align front- and back-office teams and technologies to enable better customer engagement and revenue growth