Technology Exchange Sessions T3 The Soft Stuff Is the Hard Stuff Driving a Revenue Tech Culture

The Soft Stuff Is the Hard Stuff: Driving a Revenue Tech Culture

Tuesday December 10, 2019 | 2:30 PM - 3:15 PM

Speaker(s):  Jeff Clark, Jennifer Rouse

Track(s): Track 3: Supercharging the Revenue Engine Tech Stack

Scalable growth requires a delicate balance between hiring and upskilling the right people, implementing efficient processes, and integrating the right technology. Organizations that don’t strike that balance reach a predictable inflection point at which tech acquisition has outstripped adoption or talented people have become hamstrung by rudimentary systems. How can organizations overcome technology inefficiency to create the optimal mix of people, process and technology that spurs growth?

This presentation will provide the following benefits:

  • Learn about data, insights and actions for scaling the organization’s technology infrastructure
  • Receive guidance on conducting a marketing readiness assessment to gain insights on balancing people, process and technology
  • Gain insight into developing a technology roadmap designed for the organization’s business requirements