Technology Exchange Sessions T3 Maximize Your Torque With the Ultimate Revenue Enablement Tech Stack

Maximize Your Torque With the Ultimate Revenue Enablement Tech Stack

Wednesday December 11, 2019 | 11:15 AM - 12:00 PM

Speaker(s):  Heather Cole, Maria Chien

Track(s): Track 3: Supercharging the Revenue Engine Tech Stack

An optimized revenue engine requires effective enablement of all direct and indirect customer-facing teams. Each interaction a customer has affects that customer’s overall experience with the company. Scaling sales enablement to deliver learning, assets and communications to diverse internal and external teams requires a tech stack that enables real-time delivery of what to know, what to say, what to show and what to do next in every customer interaction. This tall order can only be accomplished with a well-thought-out strategy supported by an integrated tech stack.

This presentation will provide the following benefits:

  • Learn how to define the scope of revenue enablement and how it differs from sales enablement and revenue operations
  • Understand the business requirements for supporting an end-to-end revenue enablement strategy covering direct and partner needs
  • Discover how to align technology capabilities and make sense of tech stack options