Technology Exchange Sessions T2 The Golden Spike Connecting Price Optimization and CPQ Tools

The Golden Spike: Connecting Price Optimization and CPQ Tools

Wednesday December 11, 2019 | 1:00 PM - 1:45 PM

Speaker(s):  Scott McLeod, Robert Muñoz

Track(s): Track 2: Orchestration and Delivery

Increasing product complexity coupled with competitive and margin pressure have amplified the burden on organizations to deliver optimally configured products and solutions at the best price. Sophisticated tools for price optimization and configure, price, quote (CPQ) are already widely available but are now much easier to implement, use and integrate. These capabilities bring new opportunities to leverage internal sales data and competitive and market data through AI-enabled prescriptive insights and decision support for price setting and pricing actions, and optimized offering configurations and bundles across precisely defined customer segments. 

This presentation will provide the following benefits:

  • Understand how the CPQ and pricing optimization landscape has evolved to its current state
  • Learn how leveraging sales and market data with AI can provide deal-level offer and pricing insights and segment-level optimized price levels and offering configurations
  • See how the combination of CPQ tools and price optimization and management technology provide a powerful lever to drive and manage profitable growth