Technology Exchange Sessions T2 Switched On Three Must Have Video Technologies

Switched On: Four Must-Have Video Technologies

Tuesday December 10, 2019 | 2:30 PM - 3:15 PM

Speaker(s):  Cheri Keith, Nick Barber

Track(s): Track 2: Orchestration and Delivery

Video has the power to deliver a lot of information in a small package, but choosing the right technology to produce the right video can be difficult. Marketing and sales leaders who understand which video technologies to use and when can greatly enhance the buyer’s journey and customer lifecycle for their prospects and customers.

This presentation will provide the following benefits:

  • Understand the various technologies and platforms that enable video communication, including video sales pitches, personalized video and webcasts
  • Learn how to avoid common pitfalls when rolling out a video strategy and how to measure the effectiveness of video initiatives
  • See client examples of common use cases and the metrics they used to measure their success