Technology Exchange Sessions T2 Lets Talk Bots and the B2B Buyer

Let’s Talk: Bots and the B2B Buyer

Wednesday December 11, 2019 | 11:15 AM - 12:00 PM

Speaker(s):  Cheri Keith, Jessie Johnson

Track(s): Track 2: Orchestration and Delivery

We’ve grown comfortable talking to machines. At the same time, machines have gotten better at responding in a reasonably intelligent way. As buyers continue to prefer self-directed research, conversational interactions have come to support buyer enablement and qualification through not only the conversation itself, but also the interaction path that follows. Revenue operations leaders must learn how to optimize the role of bots to meet buyers’ human conversational demands.

This presentation will provide the following benefits:

  • Learn how bots and virtual assistants enable a conversational interaction with buyers and customers that can also support the goals of multiple functions within the organization
  • Understand how to optimize web properties for voice search and leverage interactive content experiences to create a conversation
  • See how best-in-class organizations operationalize conversational interactions to provide value at task-oriented touchpoints