Technology Exchange Sessions T1 Semantic Platforms Using AI to Build the Universal Translators for the Revenue Tech Stack

Semantic Platforms: Using AI to Build the Universal Translators for the Revenue Tech Stack

Wednesday December 11, 2019 | 1:00 PM - 1:45 PM

Speaker(s):  Jacques Begin

Track(s): Track 1: Data and Analytics

Marketing and sales leaders struggle with all aspects of the typically manual processes related to taxonomy, metadata management and tagging. Content management platforms need accurate, consistent and complete tagging to manage assets and offers and measure their impact. However, each platform tends to tag and manage taxonomy differently, resulting in end-to-end misalignment. Semantic platforms can often prevent this misalignment by using AI as the knowledge graph of the end-to-end content lifecycle, ensuring content is appropriately tagged for use, reuse and measurement.

This session will provide the following benefits:

  • Gain insight into how to use semantic platforms to tag and measure content across campaign, content marketing and web activities using a universal taxonomy
  • Understand how sales asset managers can create more effective and measurable collateral for their reps
  • See examples of successful semantic platform implementations and use cases