Technology Exchange Sessions T1 Powering Content Transformation

Powering Content Transformation With the Right Technology and Data

Wednesday December 11, 2019 | 1:00 PM - 1:45 PM

Speaker(s):  Jacques Begin, Christine Polewarczyk

Track(s): Track 1: Data and Analytics

Nearly half of B2B marketing organizations report significant content orchestration and analytics challenges that impede marketing goals, process and performance. The key to solving these issues and developing next-generation content capabilities is to unify the content ecosystem with the right technology and data strategy. Practitioners can establish a plan for interconnecting the key systems and metadata required to enable content transformation.

This presentation will provide the following benefits:

  • Understand the role of specific technologies (e.g. digital asset management, web content management, marketing resource management, marketing automation platforms, content marketing platforms) in the context of the content engine
  • Learn about best practices for capturing a unified, cross-system view of content analytics
  • See an example of a technology roadmap for optimizing the content technology ecosystem