Technology Exchange Sessions SiriusLab Assessing Sales and Marketing Content Technology

SiriusLab: Assessing Sales and Marketing Content Technology

Speaker(s):  Cheri Keith, Peter Ostrow

Track(s): Track 1: Sales and Marketing Executives, Sales Enablement

Focus: Adopt, Operationalize

Priorities: : Content Management and Technology; Sales Asset Management

Content is the thread that connects sales and marketing, but all too often that expertly crafted marketing content goes unused because sellers can’t find it when they need it. Marketing and sales teams have been quick to adopt technologies that can help with findability, but many struggle to get the end-user adoption they need to see measurable progress. It doesn’t have to be this way: By aligning business needs and internal resources to the capabilities offered by these technologies, companies can enhance productivity and get great value from their content. This session will provide the following benefits:

For sales and marketing:

  • Understand how clear business requirements make it easy to decide whether the existing sales and marketing tech stack can support content needs, or if a new technology purchase is warranted
  • See how an aligned approach to sales and marketing content technologies can eliminate technology redundancies and fill capability gaps
  • Learn how to use a framework to assess your organization’s stack against typical sales and marketing findability business requirements