Technology Exchange Sessions Sales and Partner Enablement The Complete Business Requirements Guide

Sales and Partner Enablement: The Complete Business Requirements Guide

Speaker(s):  Jacques Begin, Peter Ostrow

Track(s): Making Smart Tech-Buying Choices

Focus: Adopt, Operationalize

Priorities: Ongoing Learning and Development; Partner Enablement and Engagement

Sales and channel enablement leaders must architect and deliver a technology stack that drives efficiency while making sales reps and channel partners more effective at hitting their targets. Selecting the right technology for sales and partner enablement shouldn’t be a game of “What am I missing?” Rather, looking at enablement through the lens of what business requirements are needed to drive an effective organization clarifies which technologies you need in your stack. This presentation will provide the following benefits:

For sales, marketing and product:

  • Clarify the term “enablement” as it applies to internal sellers and external channel partners
  • Identify a top-down view of the business requirements that support role-specific enablement
  • Understand where technology offerings map to the specific needs of your organization