Technology Exchange Sessions Main Tent Why Is Colonel Mustard Searching for Candlesticks

Why Is Colonel Mustard Searching for Candlesticks? How to Analyze Buyer Intent Clues for Hyper-Personalization

Tuesday December 10, 2019 | 4:45 PM - 5:45 PM

Speaker(s):  Gil Canare, Jessie Johnson

The job of a marketer is to serve relevant content that resonates with buyers to help them take the next steps in their purchasing journey, but it’s not easy. Planning, developing and activating relevant content depends on having strong buyer insights. User intent data is one of the strongest sources of these insights, but with so many providers and streams of raw data, how can we make this valuable source easier for marketers to use?

This presentation will provide the following benefits: 

  • Discover the opportunity of user intent data for hyper-personalization
  • Understand strategies for using AI-powered systems to help marketers make better content decisions
  • Learn about practical uses of AI-powered systems to start taking advantage of today