Technology Exchange Sessions Main Tent Built for Growth The Revenue Engine Tech Stack

Built for Growth: The Revenue Engine Tech Stack

Tuesday December 10, 2019 | 8:30 AM - 9:30 AM

Speaker(s):  John Donlon,

Many organizations struggle to grow revenue because they lack a holistic approach to receiving, processing, interpreting and reacting to buyer signals across channels and functions. High-performing organizations, however, learn to deploy a revenue-wide underlying technology infrastructure that supports and defines the operating model for revenue operations, which in turn powers an exceptional buyer and customer experience.

This presentation will provide the following benefits:

  • Gain insight into the revenue engine tech stack organizations must deploy to drive sustainable growth
  • Understanding the business drivers requiring a shift away from functionally siloed technology management
  • Learn about people and process implementation considerations beyond just the technology