Technology Exchange Sessions Experience Room Buyers Journey Map

The SiriusDecisions Buyer’s Journey Map Framework: How to Create a Buyer’s Journey Map

Speaker(s): 

The SiriusDecisions Buyer’s Journey Map Framework is a best-in-class methodology and process for identifying buyers’ patterns of interactions, content consumption and engagement. This helps b-to-b organizations align messaging, content and campaigns to how buyers want to buy. The experience will highlight areas of strength – or ones that can be improved.