Technology Exchange Role-Based Agendas Content Strategy and Operations

Content Strategy and Operations

In our 2018 State of B-to-B Content Study, nearly half of the respondents reported that less than 50 percent of their content was used by internal or external audiences in the last two years. Technology and alignment between marketing and sales are essential to making content a competitive advantage and ensuring it is put to good use. At TechX, we’ll provide a hands-on resource to help you plan and align your content technologies.