• They are looking to overcome increasing process complexity as they grow
• They struggle to leverage scarce specialist skills to benefit all marketing teams
As a result, they find it difficult to scale demand creation activities into new markets.
Whether a company is in high growth mode or is a complex multi-national organization, a demand center construct may be the best approach to addressing these challenges.
• Understand your organization's current capabilities and constraints
• Agree on the scope and functional responsibilities of demand center within your marketing ecosystem
• Activate steps to begin the business transformation
• Better leverage marketing resources and dollars
• Address changing skill requirements
• Improve Demand Waterfall® performance
• Enhance buyer and customer experiences – create a consistent voice throughout your marketing assets
• Consistently measure marketing contribution and performance and make more timely adjustments as needed
• Within this 3 to 6 month project, SiriusDecisions will:
• Complete a current state assessment and identify the needs of the marketing organization
• Interview key stakeholders across the marketing ecosystem to establish a priority list of required skills and responsibilities
• Develop a demand center construct that addresses executional challenges and leverages company strengths
• Qualitative and quantitative data, including surveys and interviews, are used to help inform recommendations and develop an action plan customized to your organization
• Key stakeholders, such as the CMO and leaders from demand generation, corporate marketing, strategy and planning, marketing operations, field marketing and account-based marketing should be involved in the project
• Diagnosis of existing operational issues
• Competitive / peer benchmark insights
• Detailed project plan and prioritized action plan
• Recommended KPI Dashboard
• Periodic review and optimization sessions
• A roadmap for future advisory service inquiries to ensure ongoing support and success