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Advancing the State of ABM at LogMeIn: Applying early program learnings to evolve and expand ABM implementation across business units

Lindsay Becker, Lisa DeDonato

Sponsor Name: Terminus

Account-based marketing started as a compartmentalized project at LogMeIn, expanded too quickly and now the team is taking a measured approach to rolling out ABM programs based on business requirements. Lindsay and Lisa will lead the group through the methodology they are applying and how it’s informed by past experiences with ABM at LogMeIn.