Technology Exchange General Sessions

2018 Technology Exchange General Sessions

November 7-9, 2018 | Hyatt Regency New Orleans

As the landscape of b-to-b infrastructure has become more complex, SiriusDecisions has evolved its perspective to one that evaluates technology and services through the lens of client business issues and priorities.

This perspective will be brought to life with program highlights that include:

General Sessions

Artificial Intelligence for Sales and Marketing: Illuminating the Blind Spots in B-to-B

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Aligning Account-Based Marketing and Sales Technology Using the Demand Unit Waterfall™

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It’s Time to Fix What’s Broken With Tech in B-to-B: Mapping Categories to Priorities

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May I Have This Dance: Delivering a Seamless Transition From Buyer to Customer Experience

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