Technology Exchange Case Studies True Influence case study

Using intent data to increase marketing and sales revenue

Sponsor Name: True Influence

Speakers: Corinna Grassam, RVP Corporate Campaigns, Open Text Kay Keinast, CMO True Influence

Getting strategic content in front of B2B decision-makers who are actively in-market and researching their next purchase is a common challenge. Competition is fierce and even the best in-house campaigns represent only a fraction of the total audience for your message.

This presentation will highlight how OpenText, a global leader in Enterprise Information Management (EIM) is using intent data for corporate marketing campaigns. Intent is integrated into ABM, Content Marketing and other core areas of OpenText’s Go-To-Market Strategy. The data is viewed as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategy.

Three to five questions or key takeaways the presentation will address:

  • What type of intent data is used – 1st party, third party How and what is being integrated into the MAP and CRM
  • How the data is used across different departments
  • Use cases being implemented and considered
  • Why partner with True Influence?