Technology Exchange Case Studies Create ABM Campaigns your Prospects (and your boss) Rave About

Create ABM Campaigns your Prospects (and your boss) Rave About

Thursday November 8, 2018 | 10:15 AM - 11:00 AM

Sponsor Name: PFL

Speaker: Lauren Mead, CMO, TimeTrade

The more digital the world gets, the more impersonal we get. While Account Based Marketing focuses on the account, you are still marketing to humans at these accounts, and humans don’t respond to robotic marketing. If you want to cut through the noise, reach your champion and sway a whole organization, you need to act outside of the inbox. Join this session to learn how TimeTrade is using a human touch in their ABM campaigns to drive significant pipeline growth. 
 
You'll learn how to:

  • Deliver powerful, 1:1 interactions with your target accounts
  • Build compelling, multi-channel ABM campaigns
  • Do all of this at scale