Technology Exchange Case Studies From Data to Dollars - Learn how Palo Alto Networks Identify New Revenue Opportunities with People.ai

From Data to Dollars - Learn how Palo Alto Networks Identify New Revenue Opportunities with People.ai

Thursday November 8, 2018 | 11:15 AM - 12:00 PM

Sponsor Name: People.ai

Speaker: Erik Bower, Head of Marketing Operations, Palo Alto Networks

Erik Bower will share how he leverages data-driven insights from sales activity to increase and accelerate revenue generation across go-to-market teams. Hear how the PANW sales team uses this data to:

  • Increase rep productivity and provide team leaders with coaching benchmarks
  • Deliver sales executives the insights needed to improve their sales cycle
  • Test marketing campaigns using real-time data to understand the effectiveness of campaigns and operational activities