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From Data to Dollars - Learn how Palo Alto Networks Identify New Revenue Opportunities with

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Speaker: Erik Bower, Head of Marketing Operations, Palo Alto Networks

Erik Bower will share how he leverages data-driven insights from sales activity to increase and accelerate revenue generation across go-to-market teams. Hear how the PANW sales team uses this data to:

  • Increase rep productivity and provide team leaders with coaching benchmarks
  • Deliver sales executives the insights needed to improve their sales cycle
  • Test marketing campaigns using real-time data to understand the effectiveness of campaigns and operational activities