Technology Exchange Case Studies OneTrust case study

How Marketers Tackle Consent, Cookies and Mobile for GDPR & Global Privacy Laws

Sponsor Name: OneTrust

Speaker: Monica Huynh, CIPP/E, CIPM, Training and Certification Lead, OneTrust 

For many organizations, the GDPR changed how consent is collected within business applications, as well as how it is recorded. This introduces new engineering challenges that require innovative solutions to obtain and document valid consent. Engineers responsible for ensuring compliance should understand the requirements of the GDPR, as well explore ways to integrate consent collection without compromising the user experience. In this session, you’ll hear from organizations that have successfully built consent collection into new and existing tools, learning the latest best practices and hearing practical advice.