Technology Exchange Case Studies ON24 case study

Five Steps to Make Engagement Data Fuel Your Revenue Operations

Tuesday December 10, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: ON24

Speakers: Bryn Powell, Director of Demand Generation, ON24; Anita Covelli, VP of Alliances, DemandGen

Every marketer knows they need to engage prospects to get data and ultimately drive revenue. But, with today’s digital buyer, putting that into practice is not that simple… clicks, downloads and views just aren’t enough to separate who’s just interested in your content from who’s ready to buy.

So, how do you use digital channels to drive engagement that’s meaningful enough to find your best leads? And, how do you use that engagement data to inform what happens next?

Join DemandGen VP of Alliances Anita Covelli and ON24 Director of Demand Generation Bryn Powell as they break down the 5 steps for making engagement data fuel your revenue operations, including:

  • Best practices for driving multi-channel engagement, from webinars to whitepapers
  • The different buying signals you can get from webinars and content
  • How to create webinar experiences that provide understanding of buying intent
  • Tips for integrating engagement data into your martech stack Ways to use engagement data to personalize and accelerate the buying journey