Technology Exchange Case Studies Mintigo case study

How ConnectWise used predictive analytics to prioritize leads and forecast their sales pipeline

Sponsor Name: Mintigo

Speaker: Rick Collins, Sr. Marketing Systems Analyst, ConnectWise

Prior to using Mintigoᴬᴵ, ConnectWise didn’t have a process for prioritizing leads, and their marketing team wasn’t able to provide sales with data points on the leads. To address this problem, ConnectWise used Mintigoᴬᴵ to build a predictive model that gave the sales team insight into each lead’s DNA as well as the record's propensity to convert. As a result, ConnectWise has also been able to forecast conversion rates and identify accounts that are 5x more likely to convert into a closed-won deal.