Technology Exchange Case Studies How ConnectWise used predictive analytics to prioritize leads and forecast their sales pipeline

How ConnectWise used predictive analytics to prioritize leads and forecast their sales pipeline

Thursday November 8, 2018 | 10:15 AM - 11:00 AM

Sponsor Name: Mintigo

Speaker: Rick Collins, Sr. Marketing Systems Analyst, ConnectWise

Prior to using Mintigoᴬᴵ, ConnectWise didn’t have a process for prioritizing leads, and their marketing team wasn’t able to provide sales with data points on the leads. To address this problem, ConnectWise used Mintigoᴬᴵ to build a predictive model that gave the sales team insight into each lead’s DNA as well as the record's propensity to convert. As a result, ConnectWise has also been able to forecast conversion rates and identify accounts that are 5x more likely to convert into a closed-won deal.