Technology Exchange Case Studies Mediafly case study

How Morrison Healthcare Turned Information Overload into Cross-Team Engagement with Sales Enablement

Tuesday December 10, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Mediafly

Gina Groome, Quality Assurance Manager, Morrison Healthcare and Ben Beadle, RVP Growth - West Coast, Mediafly

With multiple newsletters, webinars, emails, and an internal Sharepoint portal that was difficult to navigate, Morrison Healthcare struggled to effectively communicate brand updates across their marketing and sales organization. In a highly regulated industry, account managers weren’t following brand standards within their niche, and there was too much competing information available to keep the latest requirements at the forefront.

Morrison needed one centralized location to easily store and access up-to-date content to ensure their sales teams had the latest information at their fingertips. They turned to iPresent, a Mediafly company, to solve their sales enablement challenges.

In this case study, you will learn:

  • How Morrison Healthcare evolved from cross-team confusion to getting the right information in front of the right people at the right time
  • How using iPresent increased greater engagement across accounts
  • Why Morrison Healthcare expanded from 100 test users on the platform to a company-wide rollout