Technology Exchange Case Studies LiveRamp case study

Personalizing the B2B Experience: Transforming the T-Mobile Buyer Journey with LiveRamp B2B

Tuesday December 10, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: LiveRamp B2B

Speakers: Gavin Warrener, Director of B2B Digital Marketing and Demand Generation, T-Mobile and Pieter De Temmerman, B2B COO, LiveRamp

Join T-Mobile's Director of B2B Digital Marketing and Demand Generation, Gavin Warrener, and LiveRamp B2B's COO, Pieter De Temmerman, to learn more about the evolving digital journey for B2B customer acquisition, client outreach, and retention. T-Mobile partners with LiveRamp B2B to activate its first-party data and leverage third-party data for ABM and other B2B campaigns. This partnership enables T-Mobile to gain critical insights from account-based reporting while also optimizing campaigns and better equipping their sales teams.

Key Takeaways:

  • Learn how T-Mobile leveraged LiveRamp B2B to assess their data, solved for B2B measurement needs, and evaluated options to optimize performance
  • Hear how T-Mobile's ABM practice has evolved since incorporating LiveRamp B2B Learn how to evolve your measurement to be account-based and cross-channel