Technology Exchange Case Studies LiveRamp case study

Personalizing the B2B Experience: Transforming the T-Mobile Buyer Journey with LiveRamp B2B

Tuesday December 10, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: LiveRamp B2B

Speakers: Gavin Warrener, Director of B2B Digital Marketing and Demand Generation, T-Mobile and Pieter De Temmerman, B2B COO, LiveRamp

Join T-Mobile's Director of B2B Digital Marketing and Demand Generation, Gavin Warrener, and LiveRamp B2B's COO, Pieter De Temmerman, to learn how T-Mobile has evolved their B2B marketing and what they’ve learned on their journey to an advanced, closed-loop B2B marketing stack. T-Mobile partners with LiveRamp B2B to activate its first-party data and leverage third-party data for ABM and other B2B campaigns as well as measure the impact of those campaigns from impression to revenue at the account level. This partnership enables T-Mobile to gain critical insights from account-based marketing and analytics while also optimizing campaigns and better equipping their sales teams.

Key Takeaways:

  • Learn how T-Mobile leveraged LiveRamp B2B to assess their data, solved for B2B measurement needs, and evaluated options to optimize performance
  • Hear how T-Mobile's ABM practice has evolved since incorporating LiveRamp B2B
  • Learn how to evolve your measurement to be account-based and cross-channel