Technology Exchange Case Studies Leadspace case study

Marketing’s Quest to Drive Sales Performance

Sponsor Name: Leadspace

Speakers: Sherrod Patching, Chief Customer Officer, Leadspace; Paul Green, Director Marketing Technologies, Extreme Networks

Join Leadspace and Extreme Networks as they discuss the journey around MarTech Stack Optimization with a Sales First Focus! 

Extreme Networks will discuss Project Orion which is a global cross functional initiative aimed at orchestrating mission critical marketing & sales systems into a consolidated go to market capability.  While partnering with Leadspace and using state-of-the-art tools including data enrichment, predictive modeling, intent signals and layering in artificial intelligence Extreme Networks has been able to focus in on the right “Target Accounts”.  In doing this, Project Orion is driving shorter sales cycles, larger opportunities and increased close percentages thereby having a major impact on revenue generating sales and marketing activities.

During this session, you will learn how Extreme Networks, in partnership with Leadspace, has:

  • Focused on asking Sales 1st” Questions
  • Optimized MarTech stack around Project Orion
  • Drove Agile MarTech thinking delivering small but constant wins
  • Ensured “The Channel” was not forgotten