Technology Exchange Case Studies Lattice Engines case study

Accelerating Impact with AI and Data: How LiveRamp Transformed their Revenue Engine to Achieve ABM Success

Tuesday December 10, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Lattice Engines

Speakers: Nipul Chokshi, VP Marketing at Lattice Engines, a Dun & Bradstreet Company; Harjot Singh, Sr. Marketing Operations Manager at LiveRamp

LiveRamp is the recognized market leader in selling digital solutions to companies of all sizes. As the company looked to achieve its business targets, LiveRamp deployed an AI-powered ABM program to drive 65% greater engagement, 33% more first meetings and 2x greater pipeline in target accounts.

In this session, you will get a behind the scenes look at how LiveRamp organized their program, their team and their tech stack to achieve ABM success.

You will learn the following:

  • How LiveRamp mapped target account interest using 1st and 3rd party data to drive more contextual engagement
  • What channels and sequence of interactions drove engagement
  • How they organized their team and campaigns to drive maximum impact