Technology Exchange Case Studies Idio case study

Using AI to Drive the Always-On Revenue Engine

Sponsor Name: Idio

Speaker: Bill Mitchell, Director, Digital Technology & UX at Pure Storage

At the SiriusDecisions Summit in May, Pure Storage was highlighted from the main stage for their use of an Artificially Intelligent Revenue Engine. This work with Idio has driven efficiency gains, lowering program management costs, whilst driving a 289% increase in gated asset engagement. Bill, who previously worked in marketing at IBM and HPE, will show how Pure Storage use content intelligence and 1st party intent data to automate 1:1 personalization based on individual's interests, driving measurably better marketing ROI.  See what they've learned on the way, and what's next on their journey.

The presentation will cover:

  • Tips on how to stand up enterprise-grade AI within your marketing stack
  • How Pure Storage used Idio to support this program
  • The practical steps towards orchestrating demand across channels