Technology Exchange Case Studies Highspot case study

Apptio: Aligning The Go-to-Market Team with Sales Enablement

Sponsor Name: Highspot

Speaker: Sean Goldie, Director of Field Sales Enablement, Apptio

Being a high-growth company comes with it’s own challenges. One of the main ones: misalignment between your go-to-market team. As teams grow, it’s easy for information to get miscommunicated or completely lost, making it difficult for sales and marketing teams to get on the same page. 

As a growing company with multiple products, buyer personas, and customer segments, Apptio was also facing these challenges. They recognized a need for a place where their sales team could find all authoritative, relevant, up-to-date marketing content. 

During this session, Sean Goldie, Director of Field Sales Enablement at Apptio, will share how he tackled the challenge of aligning the go-to-market team at Apptio with a sales enablement solution that reps actually use. In this session, you’ll learn how Apptio: 

  • Delivers a single content repository for sales reps with an intuitive interface, powerful search capability, and proven record of sales adoption.
  • Enables their sellers wherever they work by integrating directly with the tools their reps already use.
  • Creates context and guidance for their sales reps so that reps are always prepared for every selling scenario.