Technology Exchange Case Studies Demandbase case study

Evolution, Not Revolution. My Journey Launching a Revenue Performance Engine at Twitter

Tuesday December 10, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Demandbase

Kenny Lee, Head of Partner and Demand Marketing, Twitter

Every day, millions of people come to Twitter to see what's happening in the world and what people are talking about right now.  So why does a company with universal brand recognition and a platform that allows anyone to participate in the global conversation need performance marketing?  Hear Kenny Lee, Head of Partner and Demand Marketing share his successes and lessons learned around implementing an Account-Based Marketing strategy for Twitter’s developer and enterprise business.

This presentation will provide tips and best practices on:

  • Launching internal "movements" around modern performance marketing strategies 
  • How and when to invest in technology
  • Navigating internal teams and taking command of the procurement process so everyone wins