Technology Exchange Case Studies Demandbase case study

AI in B2B Advertising: Capturing Real Buyers at their Most Receptive

Sponsor Name: Demandbase

Speaker: Nani Shaffer, Director of Product Marketing, Demandbase

Since programmatic advertising came onto the scene, B2B advertisers have jumped at opportunities to get more addressable, more granular and more precise with their audiences. But what separates the “real” from the “real questionable?” And further, might the past hold the secret to a more reliable approach to consistently getting in front of the right people? In this presentation, Demandbase walks us through some of the latest thinking on these questions and more.