Technology Exchange Case Studies Cvent case study

Event Tech + Martech – Leveraging Technology Within Event Marketing Programs

Tuesday December 10, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Cvent

Speakers: Zoe Fernandez, Director, Global Event Marketing at Merkle, Jaclyn Sass, Director, Global Events & Marketing at Merkle, Introduction by Brad Gillespie, Vice President of Enterprise Solutions at Cvent

In this session, Merkle, a leading global performance marketing agency, will cover how the firm leverages Cvent in conjunction with other core marketing systems to drive performance in its event marketing program. The talk will focus on the value of capturing data from live events to build insights that lead to improved lead conversion and pipeline generation.