Technology Exchange Case Studies Cvent case study

Event Tech + Martech – How GE Uses Live Events to Drive Business

Sponsor Name: Cvent

Speakers: Amanda Young, Global Operations – Meetings, GE; Srivinas Rampalli, Director Technical Product Management, GE; Brad Gillespie, Vice President Enterprise Marketing, Cvent

Marketers agree that live events are valuable and impact the success of the business. But showing the impact of those events and demonstrating ROI is hard when event data lives in its own silo. Enter event technology. The right event management system will integrate with your Martech tools and complete your tech stack. During this session, GE will discuss how they are integrating event technology with their Martech stack to prove the impact of events on the business.