Technology Exchange Case Studies Allocadia case study

Make 2020 Your New Beginning: Radically Change the Way Marketing Impacts Revenue, One Step at a Time

Tuesday December 10, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: Allocadia

Speakers: Jorge Garcia, Senior Manager, Marketing Technology, Akamai

What if you started your next fiscal year fully prepared? Your marketing plans were in place, you knew exactly what your investment strategy was going to look like and you had all of your targets set, aligned to your budget and fully visible for everyone in the organization to see and understand. It’s not a transformation that happens overnight but one that has enormous potential for revenue growth.

Join this session to learn how Akamai implemented a Crawl-Walk-Run strategy to running marketing, radically changing the way their business makes decisions that impact revenue in just one year, while setting the foundation for a solid progression toward ROI.

This presentation will provide the following benefits:

  • Gain insight into how linking investments to marketing performance saves time, increases visibility and enables marketers to make decisions with more agility and confidence
  • Understand the people and processes it takes to implement marketing technology that impacts many teams within the organization in the face of resistance to change
  • Learn how to use martech to build a bridge among business units and define a strategy of Crawl, Walk, Run for your own organization