Technology Exchange Case Studies 6sense case study

AI-Powered ABM: Turn buyer insights into demand action

Sponsor Name: 6sense

SpeakersKayla Reed, Senior Manager, Marketing, Demand Generation (PGi); Latane Conant, Chief Marketing Officer (6sense) 

B2B buying has changed. Today's buyers are anonymous, fragmented and resistant. Your Marketing and Sales teams are no longer in control of the buyer journey. And current technology solutions aren't solving the problem. 

Learn how PGi is using 6sense to turn insights into action to create a hyper-targeted demand gen approach that is significantly increasing sales.