TechX Agenda
November 7-9, 2018 | Hyatt Regency New Orleans
Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact us.
Event Registration
Wednesday November 7, 2018 | 5:30 PM - 7:30 PM
SiriusDecisions TechX Opening Reception
Wednesday November 7, 2018 | 5:30 PM - 7:30 PM
Event Registration
Thursday November 8, 2018 | 7:00 AM - 5:30 PM
Breakfast
Thursday November 8, 2018 | 8:00 AM - 8:30 AM
2018 Technology Exchange: Keynote Sessions
Thursday November 8, 2018 | 8:30 AM - 9:30 AM
Opening Remarks Gil Canare
It’s Time to Fix What’s Broken With Tech in B-to-B: Mapping Categories to Priorities Canare/Tam
Networking Break in the Marketplace
Thursday November 8, 2018 | 9:30 AM - 10:15 AM
Case Studies
Thursday November 8, 2018 | 10:15 AM - 11:00 AM
- How Zendesk Marketing’s ABM Purchase Drove Sales Success 6sense
- Apptio: Aligning The Go-to-Market Team with Sales Enablement Highspot
- How ConnectWise used predictive analytics to prioritize leads and forecast their sales pipeline Mintigo
- AI in B2B Advertising: Capturing Real Buyers at their Most Receptive Demandbase
- Create ABM Campaigns your Prospects (and your boss) Rave About PFL
- Marketing’s Quest to Drive Sales Performance Leadspace
- Centralizing the Customer Experience NewsCred
- Using AI to Drive the Always-On Revenue Engine Idio
Movement Break
Thursday November 8, 2018 | 11:00 AM - 11:15 AM
Case Studies
Thursday November 8, 2018 | 11:15 AM - 12:00 PM
- The Quest For Quality: How Procore is optimizing their website for higher quality leads and conversion PathFactory
- From Data to Dollars - Learn how Palo Alto Networks Identify New Revenue Opportunities with People.ai People.ai
- Using Fit, Intent and Execution to Build a Data-Driven Workforce EverString
- 2018 Technology Exchange Case Study: MRP MRP
- Create a Clear Path to ROI with an Integrated Tech Stack Allocadia
- A Technical Practitioner’s Guide to Implementing Consent OneTrust
- Event Tech + Martech – How GE Uses Live Events to Drive Business Cvent
- 2018 Technology Exchange Case Study: Mediafly Mediafly
Networking Lunch in the Marketplace
Thursday November 8, 2018 | 12:00 PM - 1:15 PM
Sponsor Lunch and Learns
Thursday November 8, 2018 | 12:00 PM - 1:15 PM
2018 Technology Exchange: Keynote Sessions
Thursday November 8, 2018 | 1:15 PM - 2:45 PM
May I Have This Dance: Delivering a Seamless Transition From Buyer to Customer Experience Bills/Silver
Client Technology Success Story SiriusDecisions
Networking Break in the Marketplace
Thursday November 8, 2018 | 2:45 PM - 3:30 PM
2018 Technology Exchange: Keynote Sessions
Thursday November 8, 2018 | 3:30 PM - 5:00 PM
Aligning Account-Based Marketing and Sales Technology Using the Demand Unit Waterfall™ Rubis/Senatore
Client Technology Success Story SiriusDecisions
Networking Cocktail Reception in the Marketplace
Thursday November 8, 2018 | 5:00 PM - 6:00 PM
2018 Technology Exchange Evening Event
Thursday November 8, 2018 | 7:00 PM - 9:30 PM
Event Registration
Friday November 9, 2018 | 8:30 AM - 3:30 PM
Breakfast
Friday November 9, 2018 | 8:30 AM - 9:00 AM
2018 Technology Exchange: Keynote Sessions
Friday November 9, 2018 | 9:00 AM - 9:45 AM
Day Two Welcome SiriusDecisions
Special Guest Speaker SiriusDecisions
Movement Break
Friday November 9, 2018 | 9:45 AM - 10:00 AM
Track Session
Friday November 9, 2018 | 10:00 AM - 10:40 AM
- Making Smart Tech-Buying Choices, Account-Based Marketing: The Complete Business Requirements Guide
- Winning at Technology Alignment, Ka-Ching! Building an E-Commerce Tech Stack That Delivers
- Optimizing Technology Investments, Don’t Sideswipe Customers Because of Blind Spots: Data Requirements for a Seamless Buyer-to-Customer Experience
- Interactive Labs, SiriusLab: Assessing Sales and Marketing Content Technology
Networking Break in the Marketplace
Friday November 9, 2018 | 10:40 AM - 11:10 AM
Track Session
Friday November 9, 2018 | 11:10 AM - 11:50 AM
- Making Smart Tech-Buying Choices, How to Win When Change Is Constant: Aligning the Customer Engagement Technology Stack
- Winning at Technology Alignment, The Shift to Recurring Revenue: What Sales and Marketing Should Expect From the Tech Stack
- Optimizing Technology Investments, Too Much Data, Not Enough Insight: Building a Channel Data Strategy
- Interactive Labs, SiriusLab: Assessing Business Requirements and Technologies for Targeted Account Program Planning
Networking Lunch in the Marketplace
Friday November 9, 2018 | 11:50 AM - 1:00 PM
Track Session
Friday November 9, 2018 | 1:00 PM - 1:40 PM
- Making Smart Tech-Buying Choices, Sales and Partner Enablement: The Complete Business Requirements Guide
- Winning at Technology Alignment, Customer Health Scores: A Not-So-Secret Weapon for Account Growth
- Optimizing Technology Investments, Technology Requirements for Operationalizing Demand Units
- Interactive Labs, SiriusLab: Assessing Content Requirements and Technologies for a Transactional Model
Movement Break
Friday November 9, 2018 | 1:40 PM - 1:50 PM
2018 Technology Exchange: Keynote Sessions
Friday November 9, 2018 | 1:50 PM - 3:30 PM
Artificial Intelligence for Sales and Marketing: Illuminating the Blind Spots in B-to-B Therrien/Cunningham
Client Technology Success Story SiriusDecisions
Closing Remarks/2019 Announcement Gil Canare