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Time
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Session Information
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7:00 AM - 5:30 PM
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Event Registration
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8:00 AM - 8:30 AM
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Breakfast
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8:30 AM - 9:30 AM
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2018 Technology Exchange: Keynote Sessions
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8:30 - 8:45 - Opening Remarks - SiriusDecisions
8:45 - 9:25 - From Categories to Priorities: The Right Way To Do Tech in B-to-B - Canare & Tam, SiriusDecisions
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9:30 AM - 10:15 AM
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Networking Break in the Marketplace
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10:15 AM - 11:00 AM
Sponsor Case Studies
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11:00 AM - 11:15 AM
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Movement Break
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11:15 AM - 12:00 PM
Sponsor Case Studies
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12:00 PM - 1:15 PM
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Networking Lunch in the Marketplace
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1:15 PM - 2:45 PM
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2018 Technology Exchange: Keynote Sessions
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1:15 - 2:00 - Roadmap To A Seamless Buyer and Customer Experience - Bills & Silver, SiriusDecisions
2:00 - 2:45 - Client Technology Success Story
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2:45 PM - 3:30 PM
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Networking Break in the Marketplace
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3:30 PM - 5:00 PM
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2018 Technology Exchange: Keynote Sessions
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3:30 - 4:15 - Aligning ABM and Sales Technology Using the Demand Unit Waterfall - Senatore & Rubis, SiriusDecisions
4:15 - 5:00 - Client Technology Success Story
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5:00 PM - 6:00 PM
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Networking Cocktail Reception in the Marketplace
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7:00 PM - 9:30 PM
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2018 Technology Exchange Evening Event
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Time
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Session Information
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8:30 AM - 3:30 PM
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Event Registration
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8:30 AM - 9:00 AM
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Breakfast
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9:00 AM - 9:45 AM
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2018 Technology Exchange: Keynote Sessions
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9:00 - Day Two Welcome - SiriusDecisions
9:00 - 9:45 - Special Guest Speaker
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9:45 AM - 10:00 AM
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Movement Break
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10:00 AM - 10:40 AM
Track Sessions
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Track Session
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Track Session
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The Complete Capabilities Map For ABM
Senatore, Tam
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Technology to Link Customer Health Scores and Account Growth
Bills, De Martini
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Track Session
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Lab Session
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Data Requirements for a Seamless Buyer and Customer Experience
Donlon, Munoz
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Assessing Sales and Marketing Content Technology Alignment to Capabilities
Keith, Ostrow
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10:40 AM - 11:10 AM
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Networking Break in the Marketplace
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11:10 AM - 11:50 AM
Track Sessions
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Track Session
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Track Session
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The Complete Capabilities Map For Customer Experience
Nakano, Johnson
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Tech Requirements for the Shift to a Subscription Revenue Model
Clark, Munoz
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Track Session
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Lab Session
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Optimizing Channel Marketing Technology
Chien, Sissler
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Assessing Demand Technology Alignment to Capabilities
Farwell, Groocock
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11:50 AM - 1:00 PM
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Networking Lunch in the Marketplace Break
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1:00 PM - 1:40 PM
Track Sessions
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Track Session
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Track Session
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The Complete Capabilities Map For Sales and Marketing Enablement
Chien, Ostrow
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Aligning Measurement Technology for Multiple Buying Scenarios
Mattie, De Martini
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Track Session
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Lab Session
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Finding Demand Units: Technology Requirements
Brown, Groocock
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Assessing Content Capabilities for a Transactional Model
Davidson, Johnson
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1:40 PM - 1:50 PM
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Movement Break
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1:50 PM - 3:30 PM
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2018 Technology Exchange: Keynote Sessions
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1:50 - 2:35 - AI For Sales and Marketing: This Changes Everything - Cunningham & Therrien, SiriusDecisions
2:35 - 3:20 - Client Technology Success Story
3:20 - 3:30 - Closing Remarks/2019 Announcement - SiriusDecisions
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Event Concludes
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